MWC Sports EditorialGet in touch
Content and social for sports sites, clubs and brands

Your site, club or brand has a story. Let’s get people reading it.

I’m Matty, a Newcastle-based sports writer who brings quiet sites and accounts back to life. Whether it be a website, social media pages or even just doing the work you struggle with - I'm here to help.

Tell me what you’re growing mwc.sportseditorial@gmail.com See the work
350K+impressions on one X post, in a week that reached 441K for an account with about 2,500 followers
40Kpage views in a month, plus 1 million Google impressions, on the relaunch of a regional football news site
30 daysfrom a totally dormant fan site to an active, growing monthly readership via consistent publishing
328articles written for Football Park and other sports sites
Sound familiar?

You’re doing the work. Hardly anyone’s seeing it.

You post. Nothing happens.

Articles, announcements, graphics, and a handful of likes from the people who were already following.

There’s no time to write or post.

Everyone’s stretched. The articles, emails and updates you meant to do keep sliding down the list.

The audience is out there.

You just can’t see how to reach them without sounding like an advert, so you stay quiet.

Sound like you? Get in touch

Who I work with

Sites, clubs and brands.

Sites and publishers. This is where most of my expertise lies. I have experience running a site, socials channels & a track record of getting good content seen.

Clubs and grassroots teams. Social that joins in with supporters, has personality & tells your story - plus the content that fills the gaps between matches.

Brands and local businesses. Content that sounds like it was created by you, and gets seen by the people you actually want to reach.

How I work

A plan, then the words, then proof it’s working.

I treat every client like a site I’m about to edit myself: find what’s working, build a plan around it, publish consistently, and report honestly.

  1. AuditWhat’s working, what’s missing, and where your audience already is.
  2. PlanA clear content and social plan built around your goals.
  3. PublishWriting, editing and posting to a steady schedule and standard.
  4. ReportA note on what travelled, what didn’t and what changes next.

Be in the conversation. Don’t just announce things.

That’s the idea behind everything I do on social. Brands that talk at their audience get ignored. Brands that join in, with a bit of opinion and a bit of information in the right spaces, get noticed.

Ways to work together

Start small. Build as it works.

Tap any option to see exactly what you get. Pricing is shared on enquiry and tailored to what you need, with introductory rates for my first clients.

Start here
Paid trial pieceSee how we work, without a big commitment.
  • One article, press release or email
  • Written in your voice from a short brief
  • 48-hour turnaround and one round of changes

Best for: clubs and sites who want to test the water.

Audience MapFind out where your people already are.
  • A map of accounts, groups and conversations your audience already follows
  • Five kinds of conversation worth joining, with example replies and posts
  • A 30-day action plan and a 20-minute call to talk it through

Around a week. Best for: any site, club or brand with an account that isn’t getting seen.

Build
Social Setup KitA look and a system you can actually keep up.
  • Four to five reusable templates in your colours for your regular posts: announcements, quotes, stats or results, and promos
  • A one-page brand guide: colours, tone, do's and don'ts
  • A posting guide covering what to post, when and why
  • A 30-day content calendar

Around two weeks. Best for: clubs, small brands and businesses starting from scratch.

Quiet Site Relaunch SprintWake a dormant site up.
  • An audit of your existing content - what’s working, what isn't & why
  • A 90-day content plan
  • Repeatable search-minded articles (ideas & written)
  • A one-page results note at the end

Two weeks. Best for: sites that have gone quiet and need a restart.

Keep going
Monthly Content RetainerA steady drumbeat, without hiring anyone.
  • An agreed amount of pieces a month: articles, newsletters or social posts, whatever suits you
  • A shared content calendar
  • A monthly report on what’s landing

Best for: sites, brands and clubs who need consistency.

Conversation-led Social RetainerBe part of the conversation every day.
  • Daily participation in the conversations your audience is already having
  • An agreed number of original posts a week
  • Quick reactive posts when big moments land
  • A monthly report on reach, engagement and what to do next

Best for: accounts that want reach, not just posts.

Editing and Writer SupportBetter writing from the people you already have.
  • Editing and feedback for your writers
  • A simple style guide to fit your needs
  • A content calendar and assignments

Best for: sites with a few writers and no editor.

Everything is scoped and agreed in writing before work starts.

Not sure which one? Tell me what you need

What I bring

One person. A few useful skills.

Writing

Articles, match reports, features, interviews, newsletters and press releases, in any tone from straight news to full-on opinion.

Editing and site running

I edit a FanSided site, manage other writers, and use analytics to decide what to publish next.

Social that travels

Conversation-led posts on X that have reached hundreds of thousands, built on knowing the sport and the space.

Graphics and templates

Clean, reusable graphics and post templates built in Photoshop, so your content looks consistent and you can run it without a designer.

Sports knowledge

Football first, with real working knowledge of athletics, MMA, F1, NFL and more.

Short-form video

Talking-head clips and quick edits in DaVinci Resolve. Great for punchy social video, not for polished productions.

The proof

Selected work

Like what you see? Get in touch

About

Hi, I’m Matty.

I’m a Newcastle-based writer and editor with a multimedia sports journalism degree. I’ve written, interviewed & built for Football Park and Read Newcastle. I also edit NewcastleToons, where I read analytics, manage social media & other writers.

I also run Patrimo, a weekly newsletter that points readers to great sports writing they’d otherwise miss. First issue coming soon.

Let’s talk

Tell me what you’re trying to grow.

Send me a line about your club, site or brand and I’ll reply with a few honest ideas.

Send an enquiry mwc.sportseditorial@gmail.com LinkedIn